What is it that makes Luxury goods worth it? Perhaps it’s ‘poshness’, luscious appeal, indulgence, and there’s a premium to it. A healthy dose of pampering and trotting out only for the most special of occasions may send mixed signals of regret and pleasure. Perhaps, when in the mood to splurge or simply observe, the dopamine hit will endure in memories. The idea of luxury and the perfection that is associated with the stores and the brands gives a good feeling. It’s also the belief that good things happen in shopping experience and that makes those retail goods so appealing. This is luxury consumerism.

Inspired by luxury, ‘Once, twice, everything nice’ is a collection of 16 paintings with references to pop culture, retail therapy and consumerism. They make me feel good.